This course is your ticket to the iGaming SEO Premier League. Ready to reach the next level?
This course is your ticket to the iGaming SEO Premier League. Ready to reach the next level?
Expert SEO Course
by Aleks Topal
How to touch the deep end in iGaming
and reach the SERP's top
✔ 97% practice - 3% theory
✔ Ready solution for any GEO
✔ Develop consistently, without accidents
and reach the SERP's top
✔ 97% practice - 3% theory
✔ Ready solution for any GEO
✔ Develop consistently, without accidents
The course is divided into sessions with video lectures explaining each of them
8 units
Payment by parts
Donation to the Ukrainian Army
Purchase PRO or Premium and get up to 10% discount now
For those who purchase the course at full price, 10% will go to support our defenders.
Online
Learning sessions are available online via Zoom once a week.
Audiences
Junior / Midle SEO specialists
Master all the tricks of iGaming SEO in practice: tech stuff, structure, drops, content, links, analytics.
How to get results despite Google updates
How to get results despite Google updates
Business Owners
The course will help you to expand your understanding of project development, explore your market audience in greater depth, interact with your team, or build a new brand from scratch.
Team Leaders / PMs and Marketers
Learn how to develop strong SEO strategies, set clear KPIs, and customize reports to fit your business objectives. Discover how to manage the process and scale up in your niche.
About me
Aleks Topal
Head of SEO, Author of the PBNSEO.PRO
👋 I've been working in SEO since 2012 and have 14+ years of experience in developing and executing SEO/SEA strategies as SEO Lead / Head of SEO in the US/European, Canadian, Australian, Latin American, Asian, and CIS markets 🇺🇦.
Official speaker at Collaborator, Kyiv iGaming Affiliate Conference, World Affiliate Show 2021, and ZM CONF 4
Expert in the following niches
🎰 iGaming & Crypto
👨🏻💻 E-commerce & Fintech
💻 Local Business (USA)
💊 Telemedicine
🔐 Saas & Cyber Security
Official speaker at Collaborator, Kyiv iGaming Affiliate Conference, World Affiliate Show 2021, and ZM CONF 4
Expert in the following niches
🎰 iGaming & Crypto
👨🏻💻 E-commerce & Fintech
💻 Local Business (USA)
💊 Telemedicine
🔐 Saas & Cyber Security
Trusted by leaders
Introducing the idea of the course
Webinar from Collaborator - Key points of the presentation:
1. Choosing a direction — Geo and types of websites;
2. Domain search philosophy;
3. Technical aspects of PBN;
4. Personal cases — what to do when a website disappears from Google after an update;
5. Gambling Road Map
6. Black hat SEO or how to outsmart search engines
7. Practical recommendations from Google Data Leak
1. Choosing a direction — Geo and types of websites;
2. Domain search philosophy;
3. Technical aspects of PBN;
4. Personal cases — what to do when a website disappears from Google after an update;
5. Gambling Road Map
6. Black hat SEO or how to outsmart search engines
7. Practical recommendations from Google Data Leak
How to touch the deep end in iGaming and reach the SERP's top
SEO insights from Google data leak
Cases
From 0 to 52.9k in one month, up to 1.24M in 12 months (Brazil)
GEO - Latham. The mixture of trust edu domains and highly authoritative guest posts were pointed to the site with different brand anchors and non-anchors.
Quickly implementing top-priority tasks such as technical stuff, E-E-A-T factors, and clear main content fixes + blog with interlinking articles (slots, bonuses, and other branded and non branded keywords).
All actions led to successfully aiming high volume brand keyword 100k+ on top positions and outperforming main competitors within 30 days and up to 1.24M in 12 months.
Quickly implementing top-priority tasks such as technical stuff, E-E-A-T factors, and clear main content fixes + blog with interlinking articles (slots, bonuses, and other branded and non branded keywords).
All actions led to successfully aiming high volume brand keyword 100k+ on top positions and outperforming main competitors within 30 days and up to 1.24M in 12 months.
Penalty Recovery: 16K → 74K in 60 days after a -90% drop
The website had more than 10k pages in the index, and it ranked in the top 1-3 most keywords in the niche before it was penalized.. The site experienced intermittent issues before crashing completely. We received several sanctions simultaneously. Clicks in the Search Console were dropped from 2255 to 199.
What was done to overcome the situation
Reworked hreflang, alternate, and x-default
We tested different content, meta, h1 📝
Changed the logic in internal linking 🔗
Improved Core Web Vitals and page rendering
Updated E-E-A-T factors and Clear Main Content 📈
Updated Robots and sent Sitemaps for reindexing via SERP 🗺️
Gone are the toxic links with spam anchors 🚫
Removed non-canonical URLs related to http:// & www
As a result, we have successfully increased traffic by over 90%.
What was done to overcome the situation
Reworked hreflang, alternate, and x-default
We tested different content, meta, h1 📝
Changed the logic in internal linking 🔗
Improved Core Web Vitals and page rendering
Updated E-E-A-T factors and Clear Main Content 📈
Updated Robots and sent Sitemaps for reindexing via SERP 🗺️
Gone are the toxic links with spam anchors 🚫
Removed non-canonical URLs related to http:// & www
As a result, we have successfully increased traffic by over 90%.
How to boost EMD to the top with KD 70+ (Netherlands)
A high-potential free domain was discovered and registered for a top-tier brand targeting the Dutch market. The site was built on WordPress using a custom structure developed through ACF (Advanced Custom Fields). In parallel, five additional domains were launched for future consolidation and authority boosting.
The project began with 15 strategically planned pages, covering key clusters such as bonuses, login, app functionality, and core service pages. Core Web Vitals were optimized to achieve a performance score of 98. We implemented microdata for internal structure, complemented by high-quality outreach backlinks and contextual links from topically relevant authority sites. All images were converted to WebP for improved loading speed, and a smart internal linking system was applied across the content.
One month post-launch, content production scaled to 50+ new slot review pages. The site was then localized into Danish, increasing the indexed page count by over 10 times.
The total link-building budget was €2,400, applying a hybrid approach of white-hat and grey-hat SEO strategies. By May, the site was delivering an average of 80 first-time deposits per week. In June we boost to 157 clicks per day.
The project began with 15 strategically planned pages, covering key clusters such as bonuses, login, app functionality, and core service pages. Core Web Vitals were optimized to achieve a performance score of 98. We implemented microdata for internal structure, complemented by high-quality outreach backlinks and contextual links from topically relevant authority sites. All images were converted to WebP for improved loading speed, and a smart internal linking system was applied across the content.
One month post-launch, content production scaled to 50+ new slot review pages. The site was then localized into Danish, increasing the indexed page count by over 10 times.
The total link-building budget was €2,400, applying a hybrid approach of white-hat and grey-hat SEO strategies. By May, the site was delivering an average of 80 first-time deposits per week. In June we boost to 157 clicks per day.
Top 1 in one day → 5.5K traffic/month (drop domain, Kazakhstan)
From 0 to 114 clicks were achieved on the first day after the project's launch. There are only 42 referring domains, but an excellent web history and credibility of the expired domain eventually led to 5.5k organic traffic per month with top 1-3 positions and 3-5 conversions per day.
Developed and executed the SEO strategy to drive organic growth and improve search engine rankings for affiliate websites and brands from scratch and multiple geos like KZ and PL.
Researched and identified the competitors' high-performing keywords, evaluated their backlink profiles, and generated a detailed report outlining all findings and actionable SEO insights. Performed expired domain research, identified target keywords, and optimized website content accordingly.
Collaborated with content creators and web developers to guide content and website development, ensuring SEO best practices are followed. Formulated a comprehensive set of technical SEO requirements.
Managed the SEO project pipeline, prioritizing tasks and allocating resources effectively.
Provided training and support to team members, fostering a collaborative and knowledgeable work environment.
Developed and executed the SEO strategy to drive organic growth and improve search engine rankings for affiliate websites and brands from scratch and multiple geos like KZ and PL.
Researched and identified the competitors' high-performing keywords, evaluated their backlink profiles, and generated a detailed report outlining all findings and actionable SEO insights. Performed expired domain research, identified target keywords, and optimized website content accordingly.
Collaborated with content creators and web developers to guide content and website development, ensuring SEO best practices are followed. Formulated a comprehensive set of technical SEO requirements.
Managed the SEO project pipeline, prioritizing tasks and allocating resources effectively.
Provided training and support to team members, fostering a collaborative and knowledgeable work environment.
Program
8 weeks. 8 modules.
Complete SEO stack for iGaming.
Online classes. Practical experience.
🔍 How to make the research of a niche before launching:
- How to choose a profitable GEO (Tier 1/2/3) for iGaming
- Analysis of 4–5 key competitors: content, backlinks, structure
- Building an optimal SEO strategy
- Using Ahrefs, GSC, Netpeak
- Data collection + Excel template for comparing websites
- Forming a database of future drops
🌐 How to find domains with potential:
- Where to find drops (Spamzilla, FreshDrop, Auctions)
- How to check history: WebArchive, Ahrefs, Wayback, DNS history
- Quality check algorithm: DR, Ref Domains, Anchors list, CF/TF
- How to avoid penalties for bad history
- Checking and filtering bunch of the domains (using real examples)
🛠 From a drop to a working satellite:
- Choosing a CMS (usually WordPress)
- Hosting, IP distribution, Cloudflare
- Protection against footprints: techniques for avoiding predictability
- Configuring robots.txt, sitemap, caching
- Creating 1 PBN site from scratch
- Technical optimization and preparation for indexing
✍️ How to generate content quickly and efficiently:
- Generation via ChatGPT, YouTube, Deepl
- Prompt schemes for SEO content
- Determining topics, semantics, structure
- SurferSEO, Grammarly, LSI keys, relevance
- Generation of articles (via AI + parsing)
- Optimization of titles, blocks, tables
🔗 How not to get hit by Penguin:
- Types of anchors: brand, naked, exact, generic
- Link profile building
- Anchors from various PBNs, Tier 2, crowd
- Safe link building dynamics
- Building an anchor list for a website
- Testing of three schemes with different levels of SEO campaigns
⚙️ Verification that provides visibility:
- Screaming Frog, Netpeak Spider, GSC
- Canonical, noindex, Core Web Vitals, hreflang
- Cleaning broken links, duplicates, headers
- Working with mobile-friendly design, TTFB, CLS
- Conducting a technical audit of the website
- Correcting 3–5 typical problems
🚨 Algorithms that actually work:
- Panda, Penguin, HCU(X), Spam Update
- How to recognize penalties and what to do
- Disavowing bad links
- How to bypass NavBoost and Baby Panda
- Analyzing your website for penalties
- Preparing a disavow file
📈 Final integration
Collecting results
- Step-by-step plan for promoting an iGaming website
- KPIs: traffic, positions, stability
- Creating a project report
- How to scale your PBN
Collecting results
- Action plan for 3 months after the course
4 Stages - Step-by-step
Start and credentials
🔹 Meet the instructor and the group.
🔹 Analysis of GEO and competitors for review.
🔹 Access to SEO Bible, templates, Telegram group
🔹 Meet the instructor and the group.
🔹 Analysis of GEO and competitors for review.
🔹 Access to SEO Bible, templates, Telegram group
Practical units and homework
🔹 Weekly: module → Zoom / recording → homework
🔹 Working with drops, PBN, AI content, anchors
🔹 Using Ahrefs, GSC, Screaming Frog, ChatGPT
🔹 Weekly: module → Zoom / recording → homework
🔹 Working with drops, PBN, AI content, anchors
🔹 Using Ahrefs, GSC, Screaming Frog, ChatGPT
Connection with a mentor
🔹 Receive personalized feedback on each unit
🔹 Participate in live Zoom sessions and Q&A
🔹 Interact with Aleks and other participants in the Telegram group
🔹 Receive personalized feedback on each unit
🔹 Participate in live Zoom sessions and Q&A
🔹 Interact with Aleks and other participants in the Telegram group
Final and certificate
🔹 Finish the project
🔹 Receive a certificate of completion
🔹 Have a ready-made structure for launching your own PBN under iGaming
🔹 Finish the project
🔹 Receive a certificate of completion
🔹 Have a ready-made structure for launching your own PBN under iGaming
Choose your plan
Maximum flexibility -
one program, three levels of assistance
one program, three levels of assistance
STARTER
$499
Basic: For those who want to take the course independently, at their own pace
PRO
$649
Extended: Includes all sessions + homework checks with feedback and access to a closed group
PREMIUM
$719
Premium: All of PRO + a personalized SEO audit of your website and consultation from Aleks Topal.
Get up to -7% on PRO and
-10% discount on PREMIUM
* We provide a loan from Monobank. When paying in parts, you do not overpay interest
* We provide a loan from Monobank. When paying in parts, you do not overpay interest
Terms of payment in parts
Get a discount for plans PRO & PREMIUM
from 8799 UAH/month*
From 3 months. Payment is made once a month by direct deposit in
the bank account
the bank account
If you fully pay for one of the packages to choose from
FAQ about PBNSEO.PRO
The most popular questions that appear
before the start of the course
before the start of the course
Student:
Do I need experience in SEO to start?
Aleks:
The course is suitable for both Junior and professionals with experience in marketing or affiliate. We start with the basics, but the pace of learning is dynamic.
Student:
Will there be recordings of the sessions?
Aleks:
After each Zoom session, you will have access to videos, presentations, and additional materials. You can view them at any time, even after the course has ended.
Student:
What will I get after completing the course?
Aleks:
- Personalized certificate signed by Aleks Topal
- Practical experience working with PBN and in the igaming niche
- Access to a closed community
- (For Premium package) - consulting and auditing
Student:
Is there any assistance with finding a job?
Aleks:
- The Premium package includes:
- CV assistance
- preparation for an interview
- Focus on iGaming vacancies
Student:
What level of English is required?
Aleks:
Recommended for A2 to B2. To work comfortably in Surfer SEO, Ahrefs, Spamzila, and other tools. However, the entire training process is in Ukrainian, and terms and frameworks are explained separately.
Student:
How is this course better than other?
Aleks:
- 100% focus on iGaming
- The course author is a Head of SEO with experience in top gambling companies
- In-depth practical training instead of general theory
- The program includes PBN building, drops, analysis of search algorithms, and other SEO trends
Enroll in the course now
Get up to -10% on PRO & Premium
Enroll in the course now
Get up to -10% on
Pro & Premium
Pro & Premium
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Enroll in the course
now
now
Get up to -10% on
- PRO & PREMIUM
PRO & PREMIUM
By clicking the button, you agree to the privacy policy